SABC 3 Announces The Search For The Next Brand Ambassador

SABC 3 is excited to announce that the search for three industry leading marketing talents to represent South Africa’s number one retail bank, Capitec, is now underway. By adding a unique spin to the compelling reality TV format, The Next Brand Ambassador is set to bring a new level of must-watch insight into the world of becoming a relevant influencer that truly adds value, as well as building your personal brand.

The ultimate prize: a once-in-a lifetime opportunity to work with Capitec’s marketing team in the bank’s Johannesburg, Durban or Cape Town regional office.

Adding A New Twist To Reality TV

The call for entries to The Next Brand Ambassador launched yesterday (8 July) and you can follow its step-by-step instructions below. Briefly, it asks aspiring contestants to submit their CVs by WhatsApp along with a video of no more than 60 seconds showcasing who they are, where they are from and the one-of-kind qualities that make them The Next Brand Ambassador.

After whittling the national entries down to 10 regional finalists from Johannesburg, Durban and Cape Town respectively, the judges will eventually send 12 national finalists to a dedicated house in the Mother City for the rest of the series. From here, participants will be tasked with tackling a series of challenges that are specifically designed to test whether they have the persona, quirky creativity and skillset to excel at promoting South Africa’s number one retail bank. The series will run for 13 episodes and the three winners will be revealed in a grand finale broadcast live on 7 November.

How To Enter: A Step-By-Step Guide

Using your phone, film a video of yourself talking to camera
Maximum length: 1 minute (non-negotiable)
In the video:
Introduce yourself, giving your name
Tell us where you are from and currently live
Share any unique/hidden talents, unusual skills or hobbies with the focus on what makes you different
Pitch why you should be The Next Brand Ambassador
WhatsApp your video 062 740 6675 at the same time as you send your CV document; have both ready to send directly one after one another
Wait to hear if you are selected as one of the regional finalists.
The deadline for Johannesburg entries is midnight on Monday 15 July; while the deadline for Durban and Cape Town entries is midnight on Monday 22 July – so get busy!

For more details and the full T&Cs, visit

Judged By The Best

The contestants will be judged by some of the most respected and influential professionals in the business. The judging panel will be headed by Odette van der Haar, CEO of J. Walter Thompson Johannesburg and arguably the most influential woman in SA advertising and marketing. During her 11 years as head of SA’s Association for Communication and Advertising (ACA), for example, Odette transformed the Apex Awards into a global brand that also distributes life-changing educational bursaries to the industry’s rising young home-grown stars.

The other members of the judging panel – specifically selected for their cred as celebrity influencers or marketing experts – will be announced shortly.

Contestants: The Stage Is Yours

Commenting on the launch of The Next Brand Ambassador, Sbusiso Kumalo, Head Brand Marketing at Capitec: “We are extremely proud the work that our game-changing marketing teams do to promote our brand and its values. I believe that The Next Brand Ambassador’s inspired reality show format is the ideal way to attract the fresh talent we need to keep Capitec front and centre of people’s minds. The success of previous brand ambassadors such as Thuso Mbedu and DJ Loyd means that Capitec’s next brand ambassadors have big shoes to fill. But the search is on, and the journey promises to be just as exciting as the destination.”

Sharing Kumalo’s excitement, Hamilton Ngubo, SABC3 Programming Manager, adds: “This channel has earned an outstanding reputation for itself as a stage on which South Africa’s sharpest and most original creative talents can win maximum exposure and opportunity. By giving its own unique twist to the proven reality TV format, The Next Brand Ambassador will – once again – make sure the stage is theirs.”